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172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43

Jul 28, 2021
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Episode notes
1
Introduction
00:00 • 4min
2
How to Use Native Targeting in Facebook
04:24 • 3min
3
Linkton and Audience Expansion
07:15 • 4min
4
The Objective of Paid Social Marketing
10:46 • 4min
5
What Are You Expecting This Advertising to Do?
15:10 • 2min
6
The Five Target Placement, Objective, Creative Budget
16:55 • 3min
7
Building a Marketing Team Is a Good Idea
19:42 • 3min
8
How to Build a Customer Acquisition Engine
22:13 • 3min
9
Product Marketing
25:20 • 5min
10
What's the Leading Metric to Retention?
29:55 • 2min
11
Building a Paid Social Content Mix
31:51 • 3min
12
Product Marketing and Paid Social Can Build an Advantage
34:52 • 3min
13
Social Proof Is a Big Thing, Right?
37:55 • 4min
14
Is Your Product Solving a Problem?
41:28 • 3min
15
How to Find a Growth Marketer?
44:39 • 5min
16
What Do You Think We're Expecting From a Higher CPM?
49:20 • 2min
17
Is It Possible to Scale Without Any Increase in Cost Per Opportunity?
51:22 • 5min
18
How Many Active Deals Do You Think a Sas Sales Rep Can Manage?
55:55 • 2min
19
Is It a No Brainer?
58:04 • 2min
20
The Best Branding Decision I Ever Made
59:42 • 2min
21
Identifying Your Targets Is Easy, Right?
01:01:39 • 5min
22
Why Companies Need to Create Content in House
01:06:28 • 6min
23
The Relationships That You Can Build With Your Customers
01:12:29 • 4min