
172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43
GTM Live
00:00
Why Companies Need to Create Content in House
Oga: Why companies need to create content in house. Content is how like a good story and a good strategy are the foundation, and then content is the deployment that drives marketing to work to day. Oga: The winning formula right now is marketing in customers success. We're not going back to a place where content was less important. Hase? Got questions? Otherwise we'll cover the third topic.
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