172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43
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What Are You Expecting This Advertising to Do?
Companies that aren't accustomed to spending money on advertising, i challenge them to qualify how much it's costing them to get a qualified meeting or a sales qualified opportunity via their outbound channel. And then they'll tell me, you know, somewhere between probably five and eight thousand dollars in s q o outbound. So what are you expecting this advertising to do? This isn't magic. It's a different way to do business development. Completely different, more efficient way to do prospecting.
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