The Relationships That You Can Build With Your Customers

The amount of relationships that we're able to build with other people that we collaborate with and the people that come to our events is unparalleled. The last piece is it really, really helps you drive your narrative, or evangelize your category into the market in a way that if you out source it, it's difficult to do. And so i just feel like companies should really consider this. If at the moment you're a company and you don't believe in creating content in house, i'm not sure that my statement over two or three minutes has convinced you otherwise. But you should really think about it, because you're going to look back at it in six months, 12 months, two