172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43
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Building a Marketing Team Is a Good Idea
The way to win right now is market a combination of marketing and customers success. Do great marketing so you attract the lot of people, you create demand for your category which makes sales super easy. And then deliver and incredible experience to customers with experts that can really help them. But at the momet, what companies do is that they don't build marketing. They scale a huge sales team without product market fit,. They under invest in customers success in product., he says.
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