172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43
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The Objective of Paid Social Marketing
Many companies waste money doing this, both on the advertising side and the sales resources. They don't think about how much they're going to need to support the frequency in the audience. The creative is a massive, massive factor into whether or not you're successful here. If you feel like you've got the right placements, if you have all five of these things mapped out, you'll be able to achieve your goals.
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