22 - Sales and Marketing is ONE team | Catalyst Sale with Mike Simmons

1

Introduction

00:00 • 2min

2

How Do You Go Through the Process of Starting a Business?

01:41 • 3min

3

How Do You Get This Appreciation for Doing the Work?

04:35 • 2min

4

Are There Biases About Marketing That Aren't True?

07:00 • 5min

5

The Most Productive Thing You Can Do?

11:32 • 2min

6

How Do We Move Buyers to a Place Where They Want to Talk to Us?

13:39 • 2min

7

What Are Some of the Bias That Marketing Folks Have About Salespeople?

15:42 • 3min

8

How to Get the Most Out of a Demo Request

19:09 • 2min

9

Are You Creating a Haystack for Your Account Executive?

20:50 • 2min

10

Are We Complicating This Stuff Over and Over?

22:47 • 6min

11

Using Rootcaus Analysis to Drive Success

28:19 • 3min

12

How Do We Improve Critical Thinking in the Market Place?

31:20 • 3min

13

How Does Technology Play a Role in All This?

34:04 • 3min

14

Branding - The Number One Thing

37:03 • 2min

15

What's the Most Common Mistake When Thinking About Brand Marketing?

38:57 • 3min

16

Are We Talking About It From This Perspective?

41:28 • 2min

17

Byer Journey

43:57 • 4min

18

Leverage Your Team to Help Drive Customer Conversations

48:24 • 3min