22 - Sales and Marketing is ONE team | Catalyst Sale with Mike Simmons
GTM Live
00:00
What's the Most Common Mistake When Thinking About Brand Marketing?
A lot of companies get caught in the e only way that i'm going to measure this thing is how many leads i get. And so they don't distinguish when an execution is a brand execution or a sales activation execution. The challenge is, because often are so short term focused, they are not able to change their minds set to ok, it would actually be better, both in the short term and the long term, if i helped this person rather than stuff them into a demo.
Play episode from 38:57
Transcript
