22 - Sales and Marketing is ONE team | Catalyst Sale with Mike Simmons
GTM Live
00:00
Are You Creating a Haystack for Your Account Executive?
Marketing teams are driven on creating lead volume, not lead quality. There's a ton of junk that you need someone to go and sift through to find the needle. And yet, how painful is that for a customer, gastermo here, were just wasting their time? "I entirely disagree with whyan it creates so much friction in the organization"
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Transcript
