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RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2

Jan 18, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
The Sales Force App That We've Been Developing for Security Review
02:33 • 4min
3
How to Track to Close One Revenue and How to Get the Most Out of Your Data
06:03 • 2min
4
What's Driving the Demand?
08:12 • 2min
5
What's the Difference Between Software Based Attribution and Self Reported Attribute?
10:24 • 3min
6
What's the Biggest Takeaway From This?
13:27 • 2min
7
Using Software Based Attribution to Drive Demand Creation
15:45 • 3min
8
Using a Data Enrichment Tool to Lower Form Conversion Rates
18:18 • 2min
9
Market Research Format - Two Hard Recommendations
20:29 • 1min
10
B2B Form Conversion Rates - Is This Required?
21:53 • 4min
11
Self-Reported Attribution - What's It Telling You?
26:13 • 4min
12
B2C E-Commerce
30:00 • 2min
13
Is the Gap Between Self-Reported Attribution and Software Based Attributiomization Getting Better or Worse?
32:26 • 4min
14
How to Measure Paid Social Conversions in Your CRM
36:25 • 4min
15
Using Hybrid Attribution to Drive Revenue
40:42 • 3min
16
How Do I Get Started With a Podcast?
43:32 • 3min
17
How Did You Hear About Us Copy?
46:14 • 3min
18
Is the Choice Your Own Journey Making Buyers Journeys More Challengesome?
49:03 • 2min
19
How Do You Respond to a Chatbot After 60 Seconds?
51:25 • 3min
20
Chatbot Chatbot Forms - Is This Really Working?
54:46 • 2min