RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2
GTM Live
00:00
What's the Biggest Takeaway From This?
Software-based attribution is highly effective at measuring what is capturing the demand But has major limitations in which measure what's actually creating the demand. Only using software-based attribution to measure revenue attribution and make strategy decisions leads to sub-optimal decision-making. Demand creation can be effectively measured through a tool like self-reported a tool and measurement framework like self- reported attribution Through qualitative customer customer interviews And also unbiased market research surveys.
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