RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2
GTM Live
00:00
Self-Reported Attribution - What's It Telling You?
How should people adjust their marketing roadmap based on what this self-reported attribution data is telling you? Absolutely. So I think step one is collect the data for 30 to 60 days and see what you're getting, right? And then seewhat you're getting. Then step three is to say, okay, we need separate ways to measure between demand creation and demand capture. You can't just sit at the bottom with your CRM product and hope that you can beat Salesforce or HubSpot.
Play episode from 26:13
Transcript
