RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2
GTM Live
00:00
How to Track to Close One Revenue and How to Get the Most Out of Your Data
We collected all of the data from our own business from June 2021 to june 2022 Which included more than 120 to declare intent conversions. This created almost 300 qualified opportunities that our business currently wins at 27% And then all the close one revenue that accounted for which was 21.5 million in ARR and we'll be looking through that data together here. But I'm going to talk through the data and why this is important first.
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