RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2
GTM Live
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Using a Data Enrichment Tool to Lower Form Conversion Rates
A lot of the mindset driven on this is a direct response lead gen MQL kind of mindset. And if you implement some of the things I talked about last week using pipeline sources and dividing between low intent MQLs and declared intent conversions that we call pipe conversions. The number one pushback that I hear is it's going to decrease conversion rates book from Google ads, then yeah, it might actually decrease conversion rates. But our findings are that there are no statistical difference in form conversion rates when you add this field.
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