RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2
GTM Live
00:00
B2B Form Conversion Rates - Is This Required?
Almost every B2B company and people on here, have a form that is driving some amount of revenue for their business unless you're like a seed or a series A company. You can't use helper text to encourage someone to put a certain thing. So step one is to actually get this on the form and start collecting the data. The last step then is to actually go out and visualize the results and be able to share that across both your own team and to the broader business and executives.
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