Is the Choice Your Own Journey Making Buyers Journeys More Challengesome?

How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Chris covers today on the second installment of Revenue Vitals Live!

In this episode:

- The Attribution Mirage

- Hybrid Attribution Framework

-Q&A with listeners, building on the attribution slides and digging deeper into real-world application of the data

If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.