What's Driving the Demand?

Most of these are dark social channels and i'm going to reiterate for people dark social. What is actually driving the buyers to want to buy dark social channels through the scale and maturity of the internet has created tons of different word of mouth channels. These types of places include social media platforms in a non direct response format that could be linked in or tick tock They also include content platforms like a podcast or youtube. Third party events that your business is in hosting you don't have the registration data Like a live event a hybrid event virtual event, etcword of mouth whether that's direct communication or a direct referral sharing of content or other forms of word of mouth.