CIM Marketing Podcast

Lessons from an influencer specialist This podcast will: • Delve into the real-life stories of using influencers from a special guest star • Feature insider know-how on avoiding the pitfalls in influencer marketing • Explore how influencers can be used as a powerful tool in your marketing portfolio Host: Ben Walker, Head of Media, LID Business Media Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM Recorded: Thursday 13 February 2020 14:00 GMT

Inside Catalyst Issue 1 2020 This podcast will: • Provide an antidote to festival fatigue and offer a formula for marketing magic • Explore the luxury brands peacocked by Congolese dandies • Examine how the humble washing machine holds the secret to social value Host: Ben Walker, Head of Media, LID Business Media Guests: Morag Cuddeford-Jones, Editor at large Catalyst Recorded: Thursday 23 January 2020 12:00 GMT

From short-term pain to long-term gain. This podcast will: • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns • Examine the phenomenon of seasonality in marketing and consumer behaviour • Explore how the marketing industry is giving consumers the tools to live better lives Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 09 January 2020 12:00 GMT

How political promises got ever more outlandish. This podcast will: • Look at the history of political parties making retail offers they can never hope to honour • Examine the dark arts of modern-day political marketing • Ask whether the post-truth political age is here to stay Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM Recorded: Thursday 28 November 2019 12:00 GMT

How advertising turned Christmas into a cliché – and what to do about it. This podcast will: • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring • Ask what agencies are doing to break the formula of samey Christmas ads • Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 14 November 2019 12:00 GMT

How brands are bringing experience into people’s lives. This podcast will:• Look at how great British brands like HMV, Odeon and BT are tapping into human truths • Ask how the experiential explosion is helping veteran brands counter the disruptors • Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated Host: Ben Walker, Head of Media, LID Business Media Guests: James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 31 October 2019 12:00 GMT

Catalyst Issue 4 review. This podcast will: • Explore the secrets of the high street brands that are fighting back against e-commerce• Ask why perfectly legal products such as sex toys are becoming unmarketable• Examine why brands are still tone deaf to cultural differences Host: Ben Walker, Head of Media, LID Business Media Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek Walker, Founder, Brown and Browner Advertising Recorded: Thursday 17 October 2019 12:00 BST

Will fast fashion survive the climate crisis? This podcast will: • Explore Ariana Grande’s legal challenge to troubled retailer Forever 21 • Examine the marketing secrets of booming competitor boohoo.com • Ask whether fast fashion will be hit by public anger over its impact on the environment. Host: Ben Walker, Head of Media, LID Business Media Guest: Ally Lee-Boone, Content and Engagement Executive, CIM and Niki Mullin, fashion lover. Recorded: Friday 4 October 2019 12:00 BST

What are the consequences of the new ASA regulations on gendered advertising? This podcast will: • Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads • Examine whether the regulations are fit for purpose in the digital age • Ask whether the rules will eliminate – or exacerbate – harmful online content Host: Ben Walker, Head of Media, LID Business Media Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM Recorded: Friday 20 September 2019 12:00 BST

How did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will: • Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham Host: Ben Walker, Head of Media, LID Business Media Guest: James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 5 September 2019 12:00 BST