How advertising turned Christmas into a cliché – and what to do about it.
This podcast will:
• Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring
• Ask what agencies are doing to break the formula of samey Christmas ads
• Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding
Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 14 November 2019 12:00 GMT
