How did marketers exploit England’s golden summer of sport for maximum business advantage?

This podcast will:
• Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final
• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney
• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham

Host: Ben Walker, Head of Media, LID Business Media
Guest: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 5 September 2019 12:00 BST

Episode 1: England’s golden summer of sport