Catalyst Issue 4 review.
This podcast will:
• Explore the secrets of the high street brands that are fighting back against e-commerce
• Ask why perfectly legal products such as sex toys are becoming unmarketable
• Examine why brands are still tone deaf to cultural differences
Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek Walker, Founder, Brown and Browner Advertising
Recorded: Thursday 17 October 2019 12:00 BST
