CIM Marketing Podcast

As many businesses begin a return to the office environment, how might lessons from lockdown inform marketers’ working habits for years to come? In this episode, CIM’s director of people, Sarah Lee-Boone, joins host Ben Walker and CIM’s James Farmer to share tips on implementing blended working.   This podcast was recorded on Thursday 03 September 2020 at 12:00 BST.  If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Inside Catalyst Issue 3 2020 This podcast will: • Explore the new Catalyst magazine• Examine new trends in branding, influencers and ethical consumption • Review highlights of the first season of CIM Podcasts  Host: Ben Walker, Head of Media, LID Business MediaGuests: Morag Cuddeford-Jones, Editor, Catalyst and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Friday 10 July 2020 12:00 BST

Inside Duke University’s famous CMO Survey This podcast will: • Explore the world-renowned CMO Survey from Duke University• Highlight the astounding rise in US marketing budgets during the crisis • Examine marketing’s crucial role in leading businesses through the pandemic Find out more Look further into the CMO Survey at cmosurvey.org/results Host: Ben Walker, Head of Media, LID Business Media Guests: Professor Christine Moorman, Fuqua School of Business, Duke University Gemma Butler, Director of Marketing, CIM Recorded: Thursday 2 July 2020 17:30 BST

Getting consumers back into the wild This podcast will: • Explore the psychology behind replacing consumer fear with consumer confidence• Explore the simple and evergreen techniques required to help customers out of lockdown• Examine the diverse goals of sectors that have been affected differently by the lockdown Host: Ben Walker, Head of Media, LID Business MediaGuests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIMRecorded: Thursday 18 June 2020 11:00 BST 

Marketing’s tech troubles persistThis podcast will:• Expose the severe skills shortage in digital marketing• Explore the generational divide between skilled Millennials and inexpert Gen X• Propose strategies to improve skills and maximise digital marketing opportunities Host: Ben Walker, Head of Media, LID Business MediaGuests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief Executive, Target InternetRecorded: Thursday 04 June 2020 11:00 BST

The secret stories of consumer behaviour This podcast will: • Outline the tools behavioural scientists use to predict consumer trends post-lockdown• Examine whether patterns developed in the lockdown will endure or expire • Explore the impacts of the data revolution on marketers  Host: Ben Walker, Head of Media, LID Business MediaGuests: Patrick Fagan, Chief Science Officer, Capuchin and Graham Hansell, Course Director, CIMRecorded: Thursday 21 May 2020 13:00 BST 

From lockdown to turbocharger This podcast will:• Explore the lockdown-triggered phenomenon of accelerated marketing • Ask whether greater speed leads to reduced quality• Examine whether superfast marketing will endure post corona crisis Host: Ben Walker, Head of Media, LID Business MediaGuests: James Farmer, Head of Brand and Marketing Communications, CIMKevin Duncan, founder of Expert Advice and author of ITALS The Intelligent Work Book ITALSRecorded: Thursday 30 April 2020 14:00 BST

Inside Catalyst issue 2 2020 This podcast will: • Explore the marketing potential of lockdown localism • Examine the consequences of the Olympics delay • Investigate the power of parasitic and narrative marketing Host: Ben Walker, Head of Media, LID Business Media Guests: Morag Cuddeford-Jones, Editor, Catalyst Recorded: Thursday 2 April 2020 12:00 BST

When is it good to be bad? This podcast will: • Explore the concept of anti-marketing and its power in attracting consumers • Examine whether negging works as an advertising strategy • Identify where shock tactics are effective at changing public behaviour Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM Recorded: Thursday 5 March 2020 12:00 GMT

The world of millennial marketers This podcast will: • Explore the learnings from CIM’s The Pitch competition for young marketers • Examine whether millennials’ excellent technical skills are undermined by weak soft skills • Ask whether the next generation are too woke to succeed in marketing Host: Ben Walker, Head of Media, LID Business Media Guests: James Farmer, Head of Brand and Marketing Communications and Samantha Gumb, Marketing Executive, CIMRecorded: Thursday 27 February 2020 12:00 GMT