Inside Duke University’s famous CMO Survey
This podcast will:
• Explore the world-renowned CMO Survey from Duke University
• Highlight the astounding rise in US marketing budgets during the crisis
• Examine marketing’s crucial role in leading businesses through the pandemic
Find out more
Look further into the CMO Survey at cmosurvey.org/results
Host:
Ben Walker, Head of Media, LID Business Media
Guests:
Professor Christine Moorman, Fuqua School of Business, Duke University
Gemma Butler, Director of Marketing, CIM
Recorded: Thursday 2 July 2020 17:30 BST
