Getting consumers back into the wild
This podcast will:
• Explore the psychology behind replacing consumer fear with consumer confidence
• Explore the simple and evergreen techniques required to help customers out of lockdown
• Examine the diverse goals of sectors that have been affected differently by the lockdown
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Thursday 18 June 2020 11:00 BST
