Marketing’s tech troubles persist
This podcast will:
• Expose the severe skills shortage in digital marketing
• Explore the generational divide between skilled Millennials and inexpert Gen X
• Propose strategies to improve skills and maximise digital marketing opportunities
Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief Executive, Target Internet
Recorded: Thursday 04 June 2020 11:00 BST
