From lockdown to turbocharger
This podcast will:
• Explore the lockdown-triggered phenomenon of accelerated marketing
• Ask whether greater speed leads to reduced quality
• Examine whether superfast marketing will endure post corona crisis
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Kevin Duncan, founder of Expert Advice and author of ITALS The Intelligent Work Book ITALS
Recorded: Thursday 30 April 2020 14:00 BST
