CIM Marketing Podcast

Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace. Join this week’s guests, behavioural change specialist Sarwat Tasneem, and Gemma Butler, CIM’s marketing director, to find out how the simple act of changing the conversation can drive long-term change.  This podcast was recorded on Thursday 18 February at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new light on the nation’s brand. Join special guests, international marketing expert and voting American, Allyson Stewart-Allen, and global branding expert, Paul Hitchens, to find out what we can expect to see from Brand USA in Biden’s first few months in office.  This podcast was recorded on Thursday 4 February at 16:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and confidence from CIM video content course director, Kim Slade. Lucy Handley, editor-at-large at CIM’s Catalyst magazine who dissected TikTok’s meteoric growth in the latest edition, joins him to share best practice from the brand activities we’ve seen so far.  This podcast was recorded on Thursday 21 January at 12:00 GMT.  If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and more in this fortnight’s episode of the CIM Marketing Podcast, featuring Morag Cuddeford-Jones, editor of CIM’s member-only magazine, Catalyst, with exclusive interviews from Susan O’Brien, CMO at Just Eat, and Dino Myers-Lamptey of The Barber Shop.  This podcast was recorded on Thursday 7 January at 12:00 GMT.  If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butler and James Farmer for this seasonal special where we debate what marketing messages from this year’s campaign drop will resonate beyond Christmas 2020.  This podcast was recorded on Thursday 19 November at 11:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not.  This podcast was recorded on Thursday 12 November at 10:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

How many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience – a trend that pre-dates the coronavirus pandemic – join host Ben Walker as he interviews Adrian Walcott, managing director of Brands with Values and co-founder of BAME 2020, on how taking lesser travelled routes into marketing could ensure your career success.  This podcast was recorded on Thursday 22 October at 10:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact of marketing and, ultimately, can be a breeding ground for innovation. Even an unexpected career setback could bring new and exciting possibilities. In this episode, Morag Cuddeford-Jones, editor of Catalyst magazine, joins host Ben Walker to share insights from herself and fellow magazine contributors on why marketers should continue to try, try, try again, and how it may benefit your career.   This podcast was recorded on Thursday 08 October at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemma Butler, to debate whether marketers have the skills they need to survive and thrive in times of turbulence. This podcast was recorded on Friday 25 September at 13:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pandemic we have seen more examples of brand storytelling at scale, but have they all been effective? Daniel Andrews, CEO and founder of The Tree, joins host Ben Walker and CIM course director Anthony Tasgal to examine the best and worst examples of storytelling in the last six months.This podcast was recorded on Tuesday 08 September at 10:00 BST.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.