CIM Marketing Podcast

Hybrid working, new skills and shifting dynamics – what will the future of work truly look like? In this podcast, we help you start the journey towards your next marketing move. Listen now to discover the skills you need to stand out in today’s recruitment market, with over 24,000 marketing roles currently available. This episode also welcomes back special guest Clare Kemsley, managing director UK & Ireland at Hays.This podcast was recorded on Thursday 08 July at 12:00 BST.Please note this is the last episode in this season of the CIM Marketing Podcast. We will return in the autumn. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Representing true diversity across every demographic is a key function of marketing today. There’s a generation of marketers demanding change in the industry, but getting representation right isn’t easy. Get the latest insights on this key issue in our new podcast, featuring special guest and editor of CIM’s member-only magazine, Morag Cuddeford-Jones.  This podcast was recorded on Thursday 01 July at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

How do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘balanced learning diet’ and derive real value from the latest marketing insights from special guest, Douglas Burdett, host of The Marketing Book Podcast, available on all major streaming platforms.  This podcast was recorded on Thursday 10 June at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

With 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketing has a key role to play in building a healthy organisational culture, and how it can supercharge employee engagement, in our latest podcast featuring special guest Paul Hitchens, CIM course director.  This podcast was recorded on Thursday 27 May at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an important marketing tool, and how to use it effectively, with special guests Mark Prescott from the British Film Institute and Claudia Gridelli, CIM’s very own in-house videographer. This podcast was recorded on Thursday 13 March at 12:00 BST.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

It’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for marketers today? In this episode, we speak to two highly accomplished marketing leaders, who have been both mentors and mentees, to find out how it influenced their own career success.  This podcast was recorded on Tuesday 23 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this episode, we discuss the profiles of two highly accomplished marketing leaders to find out what characteristics are crucial for today’s marketers – and why sometimes, the best marketers are not called marketers at all.  This podcast was recorded on Tuesday 23 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special guest, author Dan White, to let you know how to find out what your customers really want from your brand whilst pacifying internal stakeholders. This podcast was recorded on Thursday 01 April at 12:00 BST.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a deep-set challenge, and one that we invite special guest Dr Dave Chaffey, co-founder of Smart Insights, to digest in this fortnight’s podcast. This podcast was recorded on Thursday 18 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisation up to the challenge? Join this week’s guests, author of Sustainable Marketing and social media expert, Michelle Carvill, and Gemma Butler, CIM’s marketing director, to find out why sustainability is key to profitability for today’s marketers.  This podcast was recorded on Thursday 04 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.