It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special guest, author Dan White, to let you know how to find out what your customers really want from your brand whilst pacifying internal stakeholders.

This podcast was recorded on Thursday 01 April at 12:00 BST.

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Episode 33: The craft of customer-centricity