CIM Marketing Podcast

In this brand-new episode, take a look inside the key themes and ideas behind the first Catalyst magazine of 2022. Join editor Morag Cuddeford-Jones and host Ben Walker, as they investigate new technologies marketers should expect to see this year, including meetings in the metaverse, and encourage us all to stay openminded to keep up with the pace of culture. This podcast was recorded on 20 January at 12:30 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In our first episode of 2022, lighten the learning load and discover how to incorporate study into your daily life without feeling overwhelmed or burnt out. Join CIM’s content and digital marketing managers, Ally Cook and Molly MacArthur, as they demonstrate how learning can be made exciting, interesting and effortless while also incredibly valuable and worthwhile.  This podcast was recorded on 06 January at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. We’ll be back in 2022 with more episodes.  

In our final episode of 2021, see how your digital skills measure up with the latest Digital Skills Benchmark, and investigate some of the reasons for the recent digital skill slump. Join special guests Daniel Rowes, creator of the benchmark report, and Gemma Butler, marketing director at CIM, as they discuss the digital transformation and where marketers should focus their learning in 2022.  This podcast was recorded on 24 November at 16:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. We’ll be back in 2022 with more episodes.  

In this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and face-cream fanatics. Join We Are Resource’s Elliot Cierpiol, and CIM’s digital marketing manager, Molly MacArthur, as they reveal how brands can build authentic and relevant online communities, while avoiding the common mistakes businesses make while under the social media spotlight.This podcast was recorded on 11 November at 12:30 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this episode, discover how to superbly influence and communicate with your colleagues and peers using soft skills. Join Dan White, author of The Soft Skills Book, and CIM’s head of brand and comms, James Farmer, as they reveal the #1 soft skill for the year ahead, how to reignite your interpersonal abilities and ways you can use them to get ahead.  This podcast was recorded on 4 November at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this episode, discover how to effectively master diversifying marketing roles by investing in your very own side hustle. Join special guest and Catalyst magazine editor Morag Cuddeford-Jones to uncover how curiosity is the key to employee excellence and why organisations should be encouraging their people to step outside of the day to day. This podcast was recorded on 13 October at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.

In this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover why authenticity is important, and how well-known brands are being caught out for not being true to themselves or their sustainability goals. Join special guests Rob Gray and Gemma Butler and get to know the brands with successful sustainability strategies who have been able to call themselves out on their own sustainable product or service mistakes. This podcast was recorded on Thursday 30 September at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Marketing or Instagram @cim_marketing. Thanks for listening.

Is Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to get started with ‘Brand Me’, including insight into how Instagram is an important platform for marketing yourself. Join special guests Pippa Evans and Molly MacArthur, who discuss the pitfalls to avoid when creating ‘Brand Me’ and how they can be mitigated. This podcast was recorded on Thursday 16 September at 12:30 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Marketing or Instagram @cim_marketing. Thanks for listening. 

CIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping them up at night. In this episode, hear from CIM’s marketing director, Gemma Butler, and head of PR, James Delves, as they discuss their views on the report with host Ben Walker. Together, they explore how marketing was affected by the pandemic and reveal the key challenges to future success. This podcast was recorded on Thursday 2 September at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Social-first thinking is revolutionising the way businesses connect with their audience, and drive sales from social media. In this episode, discover how you can adopt this mindset for your marketing and help your organisation to understand the value social media can deliver. Special guest Daniel Andrews, CEO and founder of The Tree agency, shares insight on how social selling has changed and what marketers need to know about the future of digital content.  This podcast was recorded on Thursday 19 August at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.