CIM Marketing Podcast

In this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. Tune in to hear from guests Ian Macknight, senior consultant, The Colour Works, and Molly MacArthur, digital marketing manager, CIM, about the process and benefits of team profiling and how it can make you a more intuitive manager. This podcast was recorded on Thursday 09 June 12:00 BST If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate whether or not it is essential for marketers to use social media. Weigh up the benefits and drawbacks of using social media platforms both in and outside of work, and consider whether businesses should be offering employees additional support for roles where frequent use of social media is expected. This podcast was recorded on Wednesday 25 May 12:00 BST If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this episode, delve into a new reality as Daniel Colaianni, CEO of The Academy of International Extended Reality reveals how new technology, including virtual and augmented reality, can be powerful marketing tools. Discover how your business can get ahead of the game and start integrating these changes into your marketing campaigns before widespread adoption. This podcast was recorded on Thursday 12 May 12:00m BST If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this episode, discover how marketers can manage and master motivation, achieve their goals and keep their careers on track. Hear from author and creator of The Whole Marketer, Abigail Dixon, and founder of Good Morning Digital, Lydia Crossley, as they explore the frameworks and mindsets that got them to where they are today, and the key motivation methods that help drive them.  This podcast was recorded on Wednesday 27 April 13:00 BSTIf you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

As marketers, it’s time to stop following in the footsteps of others and start forging our own paths. In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and CMO of Nuffield Health, Holly Ainger, as they explore the importance of risk-taking in marketing and unlock the secrets to innovation. You can also listen for a sneak peek inside the new edition of Catalyst and the key themes it tackles this quarter. This podcast was recorded on Thursday 14 April 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this brand-new episode, discover how to harness your curiosity and open your mind up to new ways of thinking. Join Anthony ‘Tas’ Tasgal and James Farmer as they imagine a world where marketers can tap into the chaotic, messy nature of human beings, and ignore the urge to be perfect. Is there a science to creativity? Have we all forgotten how to use our imaginations? Find the answers by tuning in now!This podcast was recorded on Tuesday 5 April at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal their top tips for social success. As trends swiftly come and go, how can marketers look both forwards, and backwards, and discover what makes their audience click?This podcast was recorded on Tuesday 15 March at 12:00 GMT.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this episode, unveil the great networking secrets of top marketing professionals and explore how building a strong professional network is crucial for a great career. Join Ben Walker and Morag Cuddeford-Jones as they reveal how the value of networking has grown over the past two years and consider if now is the time for us all to get back out there. This podcast was recorded on Tuesday 08 March at 14:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

It’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and Hays Marketing’s managing director Clare Kemsley, as they attempt the impossible task of defining the role of marketing in an ever-evolving landscape. Listen for advice on tackling issues such as ED&I and sustainability, and how to avoid getting left behind as society drives forward.This podcast was recorded on 22 February at 12:30 GMT.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening. 

In this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose. Join CIM’s marketing director and author of Sustainable Marketing, Gemma Butler, and content manager, Ally Cook, as they reveal the common concerns businesses have when making green claims and how these can be overcome. Listen for practical advice, insights, and tips for companies looking to make their sustainability journey more manageable.  This podcast was recorded on 02 February at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.