The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an important marketing tool, and how to use it effectively, with special guests Mark Prescott from the British Film Institute and Claudia Gridelli, CIM’s very own in-house videographer.

This podcast was recorded on Thursday 13 March at 12:00 BST.

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Episode 36: Why video is a key marketing tool