Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and more in this fortnight’s episode of the CIM Marketing Podcast, featuring Morag Cuddeford-Jones, editor of CIM’s member-only magazine, Catalyst, with exclusive interviews from Susan O’Brien, CMO at Just Eat, and Dino Myers-Lamptey of The Barber Shop.

This podcast was recorded on Thursday 7 January at 12:00 GMT.

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Episode 27: Mastering the craft of creativity