Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pandemic we have seen more examples of brand storytelling at scale, but have they all been effective? Daniel Andrews, CEO and founder of The Tree, joins host Ben Walker and CIM course director Anthony Tasgal to examine the best and worst examples of storytelling in the last six months.

This podcast was recorded on Tuesday 08 September at 10:00 BST.

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Episode 21: The secrets of great brand storytelling