The secret stories of consumer behaviour
This podcast will:
• Outline the tools behavioural scientists use to predict consumer trends post-lockdown
• Examine whether patterns developed in the lockdown will endure or expire
• Explore the impacts of the data revolution on marketers
Host: Ben Walker, Head of Media, LID Business Media
Guests: Patrick Fagan, Chief Science Officer, Capuchin and Graham Hansell, Course Director, CIM
Recorded: Thursday 21 May 2020 13:00 BST
