Episode 2: The sexist ad trap

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will: 
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads 
• Examine whether the regulations are fit for purpose in the digital age 
• Ask whether the rules will eliminate – or exacerbate – harmful online content 

Host: Ben Walker, Head of Media, LID Business Media 
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM 
Recorded: Friday 20 September 2019 12:00 BST