How political promises got ever more outlandish.
This podcast will:
• Look at the history of political parties making retail offers they can never hope to honour
• Examine the dark arts of modern-day political marketing
• Ask whether the post-truth political age is here to stay
Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM
Recorded: Thursday 28 November 2019 12:00 GMT
