How brands are bringing experience into people’s lives.
This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths
• Ask how the experiential explosion is helping veteran brands counter the disruptors
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 31 October 2019 12:00 GMT
