The Agency Growth Podcast

Discover what it would take to start an agency in today's rapidly changing landscape. The hosts debate the pros and cons of using paid versus free tools for agency success. They emphasize the importance of video production to engage modern audiences. Listening to client referrals rather than immediately selecting a niche is highlighted. Learn about leveraging relationships to find and focus on niches, and strategies for offering free services to build confidence with new clients. They also discuss the journey of scaling from solo operations to larger teams.

We get tired of hearing about all the awful "setters and closers" out there. But one of our listeners put us up for the challenge of trying to find a legitimate appointment setting agency and grilling them on the podcast.So we did just that.We found Steve Fair from Sponge:NB who has been in the industry for over 2 decades. Steve not only explains how to do appointment setting right, but pulls the curtain completely back on the shifty appointment setting gurus and tactics we see all over the place.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We've touched on our personal experiences with AI at our agency in this podcast as well as with other guests, but it's been a while since we've had a dedicated episode on the topic.Emily Thompson from CoSchedule joins us to go over their survey report on The State of AI in Marketing.We go over the various finding in this report and weigh in on each finding. Things like:Whether marketers feel that AI gives them a competitive advantageHow other marketers are reporting using AIHow many marketers and agencies are reporting more success and better performance with AIHow much more marketers and agencies expect to use and invest in AI in 2025 and beyond----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake is training for a marathon)****Skip to Cold Open at 11:10**Last week, we went over how we managed client projects and recurring monthly tasks inside of our ClickUp workspace.This week, we're going over how we use ClickUp internally to manage internal projects, team member time tracking, monitor labor efficiency, and how we manage our own workloads.We also go over how we use the project management tool to conduct research and development of new services and value adds as well as store notes for internal meetings and future ideas.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Cody is finally done moving)****Skip to Cold Open at 6:20**A popular request of us is to walkthrough our entire ClickUp™ setup and how we use it as a productized service agency.In this episode, we go through specifically how we use it for client work and how we automate monthly, recurring task generation.We also go into other features we use such as scheduled emails to clients and general time tracking workflows for client work when it doesn't make sense to track time on individual tasks.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Cody's Breakdancing + ER Visit...)****Skip the Cold Open at 13:10**A listener wrote in to get our advice on what to do regarding a situation he's in with a client. His client isn't understanding the value of what he's offering despite amazing cost per lead results and even the client admitting that the leads are closing at 60%.To complicate matters, he feels like he can't fire the client because this client's brother is also a client and doesn't want to lose two clients in the process.The Everbros weigh in and we give our thoughts on exactly what he should do.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Cody's living in a 3rd world country)****Skip the Cold Open at 7:37**After 6 years of the same pricing we had when we started, we raised prices by 30% overnight.We sent an email to our clients on February 28th telling them the price change was going into effect on April 15th.In this episode, we break down our complete methodology on what went into the price increase.Why 30%Why announce it in the spring?How many clients did we lose?What other things we had to considerHow we're doing now that the dust has settled----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.Only her niche is with luxury and premium brands.We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients.Geenay doesn't have that luxury... or perhaps she actually does have the luxury? She has to attend fancy parties and member-only clubs to rub shoulders with her target audience.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Ever see those really awesome marketing campaigns that brands do that seem so out of the box and must have taken millions of dollars to pull off or some creative genius?Those are because of people like Dani Durfesne with The Aux Co.Dani has a history in film production and pulls off some pretty awesome stuff for brands at pretty low budgets (we're talking only a few thousand dollars). She's the person agencies go to when they get a crazy idea but have no idea how to execute it for their client.She finds the venues, gets the people, gathers the talent, and organizes the production of that crazy idea.And she does it all incognito. Clients never know she exists. All of her work is credited to the agency.We dive into what exactly her business model is, why on earth she doesn't want any credit, and what actually all goes into these productions.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

In Part 2 of talking with Dave from Local Falcon and Epic Web Studios, we dive into the Local Falcon platform itself.Dave talks about new things coming to the original geogrid tool, such as AI overview and ChatGPT tracking and MCP servers. Additionally, we explain why we think geogrid tools cause more issues with clients than the problems they solve.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u