We Raised Prices on Our Clients by 30% Overnight: How We Did It and Why | Episode 164

**Cold Open (Cody's living in a 3rd world country)**

**Skip the Cold Open at 7:37**

After 6 years of the same pricing we had when we started, we raised prices by 30% overnight.

We sent an email to our clients on February 28th telling them the price change was going into effect on April 15th.

In this episode, we break down our complete methodology on what went into the price increase.

• Why 30%
• Why announce it in the spring?
• How many clients did we lose?
• What other things we had to consider
• How we're doing now that the dust has settled

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