Fancy Parties and Members-Only Clubs as a Luxury Niche Agency Owner (ft. Geenay Kotzé w/ Consortium Studio) | Episode 163

We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.

Only her niche is with luxury and premium brands.

We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients.

Geenay doesn't have that luxury... or perhaps she actually does have the luxury? She has to attend fancy parties and member-only clubs to rub shoulders with her target audience.

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