The Agency Growth Podcast What We'd Do Differently Starting an Agency in 2026 | Episode 170
Aug 29, 2025
Discover what it would take to start an agency in today's rapidly changing landscape. The hosts debate the pros and cons of using paid versus free tools for agency success. They emphasize the importance of video production to engage modern audiences. Listening to client referrals rather than immediately selecting a niche is highlighted. Learn about leveraging relationships to find and focus on niches, and strategies for offering free services to build confidence with new clients. They also discuss the journey of scaling from solo operations to larger teams.
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Episode notes
Long Drives To Train Podcast Editor
- Jake drove long distances to train an editor so he could offload podcast editing work.
- He prioritized mornings with the editor despite exhaustion to speed up content production.
Listener Diffused A Tricky Client Call
- A listener followed the hosts' advice and sent a detailed SEO report, then de-escalated a client's rage call.
- He set boundaries: repeat issues would lead to dropping the client, which eased his position.
Find Clients Before Locking A Niche
- Don't preselect a niche before getting any clients; chase initial referrals and prove value first.
- Use early clients to discover and then double down on the niche that naturally emerges.
