The State of AI Marketing in 2025 (ft. Emily Thompson w/ CoSchedule) | Episode 168

We've touched on our personal experiences with AI at our agency in this podcast as well as with other guests, but it's been a while since we've had a dedicated episode on the topic.

Emily Thompson from CoSchedule joins us to go over their survey report on The State of AI in Marketing.

We go over the various finding in this report and weigh in on each finding. Things like:

• Whether marketers feel that AI gives them a competitive advantage
• How other marketers are reporting using AI
• How many marketers and agencies are reporting more success and better performance with AI
• How much more marketers and agencies expect to use and invest in AI in 2025 and beyond

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