The Agency Growth Podcast

Real estate, real estate, real estate... We see so many newer agency owners and freelancers trying to target or go after real estate agents.Thinking about this on our own... it doesn't seem that viable to us just off of our own basic knowledge of the industry.So we brought Matt Johnson with MicroFamous™ onto the podcast who has an extensive history in the agency space dealing specifically with real estate agents.Is this actually a lucrative niche? After all, homes and properties are huge investments... often the biggest ones people will make in their lives. So there HAS to be a lot of money in this industry for agencies... right?----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (The dentist and Jake's old man habits)****Skip the Cold Open at 10:00**We received an email from a client a few days ago that part asked and part dictated strategy. This didn't sit well with us and it led Jake to ask Cody if we should list our prices on our website.It sounds completely unrelated, but we position ourselves as a productized agency and not a boutique agency. That means our services are rigid and we are transactional, not consultative.No matter how many times we try, illustrating what a productized agency is to a client still never gets the message across.So Jake had an idea.What if we just listed our pricing on our website?----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We have been deep into the AI ecosystem looking for solutions to operational problems both in our own agency and for our clients.We've also noticed other agency owners and SaaS businesses jumping on the AI bandwagon and building their own AI tools and reselling them wrapped as a service.Tony Small from HeyLibby joins us on this episode and gives us insight into why and how he started his AI call agent and receptionist, why he positioned it in the niche he did, and how he actually goes about selling it to businesses.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

"Hey, I heard you guys don't like GoHighLevel.I got something you might like instead."That was the email Chris Willow with SPP sent us when he first reached out. Naturally, we were intrigued.After diving more into Service Provider Pro, we realized that Chris really understands the essence of the productized agency model and what tools actually need to do for productized agencies.Leave out all the fluff and make the features it does have as robust as possible.----------------------------------SPP aims to be the ultimate client onboarding, project management, CRM, and client portal tool for productized agencies. They're a small team and making changes every day, which is actually something we like.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake is mentoring high school kids in entrepreneurship)****Skip the Cold Open at 18:43**This week, we tackle a topic we've kind of flipped on... the power of personal branding for agency owners.Previously we've advocated for “building the agency brand first,” now we share why the game has changed and why your personal brand could be your most valuable asset.Check out our thoughts on why personal brands drive credibility (even outside entrepreneurship) and lessons learned from real-world examples. Whether you’re just starting out or running a multi-million dollar agency, hopefully, this episode will inspire you to stake your claim online and grow your agency by growing your reputation.Expect hot takes, practical tips, and the real story behind our shift. Building a personal brand isn’t optional anymore—it’s a must for every agency owner who wants lasting success in today’s market.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (We're Switching to Invoice Billing with Google Ads)****Skip the Cold Open at 10:37**What if you could sip pina coladas on a beach without a multi-million dollar agency? It's possible when you stop chasing the wrong goals. This week, we talk about the difference between setting monetary milestones and building toward lifestyle goals. We explain why we think true agency success isn't about hitting a revenue number. It's about designing a business that gives you freedom and fulfillment along the way.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Gray Mackenzie, the agency operations expert and founder of ZenPilot, dives deep into the pivotal aspects of agency management. He shares insights on niching early for faster client acquisition and the importance of operational efficiency for scaling. Gray explains the nuances of productizing consulting services and highlights the challenges of hiring the right client coaches. He emphasizes that methodology and shared work processes outweigh specific tools. Plus, he reflects on the emotional aspects of leadership transitions and the changing owner incentives as agency sizes grow.

**Cold Open (Everyone gets swag wrong)****Skip the Cold Open at 9:28**We've been seeing a lot of new "agency owners" the last couple of months and the questions that are being asked are not ones we'd expect to see new business owners ask.They're ones that are fundamental in understanding how, not just an agency, but literally any business works.This episode transcends advice for just agency owners and targets anyone looking to start their own business.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Skip the Cold Open at 11:39**Most people will probably say that having fewer clients that pay more is clearly better. For over 6 years. we've thought the opposite. That having more clients is more stable and the loss of those clients impacts the business less.As we've grown the last (almost) 7 years, we've picked up on a few nuances where... yes, we're right... but to an extent we have to acknowledge that favoring client acquisition over client revenue is only part of the equations.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake's been travelling / Jake's internet issues)****Skip the Cold Open at 3:51**Lately Jake has been getting some absolutely whacky sales calls and has had to deal with some... unique sales objections as well as some common red flags.In this episode, we break down our most common client red flags as well as go into some of the wild sales objections we've been getting lately.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u