The Agency Growth Podcast The Goal Trap: Why Agency Owners Either Burnout or Imprison Themselves | Episode 175
**Cold Open (We're Switching to Invoice Billing with Google Ads)**
**Skip the Cold Open at 10:37**
What if you could sip pina coladas on a beach without a multi-million dollar agency? It's possible when you stop chasing the wrong goals. This week, we talk about the difference between setting monetary milestones and building toward lifestyle goals.
We explain why we think true agency success isn't about hitting a revenue number. It's about designing a business that gives you freedom and fulfillment along the way.
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