WTF is a Fractional Producer and Why It's a Creative Agency's Best Friend (ft. Dani Dufresne w/ The Aux Co)

Ever see those really awesome marketing campaigns that brands do that seem so out of the box and must have taken millions of dollars to pull off or some creative genius?

Those are because of people like Dani Durfesne with The Aux Co.

Dani has a history in film production and pulls off some pretty awesome stuff for brands at pretty low budgets (we're talking only a few thousand dollars). She's the person agencies go to when they get a crazy idea but have no idea how to execute it for their client.

She finds the venues, gets the people, gathers the talent, and organizes the production of that crazy idea.

And she does it all incognito. Clients never know she exists. All of her work is credited to the agency.

We dive into what exactly her business model is, why on earth she doesn't want any credit, and what actually all goes into these productions.

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