Point Of The Story

Sarah Lovell, an executive function coach who helps women with time management and systems, explains why being stuck is not procrastination. Short takes cover perfectionism as avoidance, decision fatigue, ditching “eat the frog,” creating healthy time crunches, matching tasks to your energy, and simple tools like planners, body doubling, and visual timers.

Sage Rountree, PhD — author, master yoga trainer, and ultra‑marathon coach — shares how the question “why not me?” propelled her career. She recounts a spontaneous email that led to a book deal. She explains pitching as problem‑solving, reframing imposter feelings, the DNF vs DNS rule, and how perceived limits can become your unique advantage.

Eden Sloboth, blog writer and SEO strategist at Maven Made Copy, helps creative entrepreneurs revive old posts for SEO, accessibility, and conversions. She breaks down why updating older blogs is a top SEO move, how to prioritize which posts to fix, and the step‑by‑step workflow for auditing links, refreshing keywords, and republishing for reindexing.

Hunter Myers, brand strategist and founder who builds long-term client relationship frameworks. She compares marketing to dating and explains courting customers, designing buyer journeys, post-purchase care, and being human to repair the trust recession. Expect talk about authentic outreach, consistency as first impression, and using your personal flirting style to attract the right clients.

Natascha Myers, brand strategist and former Nashville recording artist who now helps founders build brands that feel aligned and sustainable. She talks thrifted style and unusual vocabulary. Conversations cover how to spot brand misalignment, an Instagram audit and archiving exercise, reading copy aloud to capture true voice, and practical wellbeing boundaries for entrepreneurs.

I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it costs, and whether you need one too.She's here, let's get into it!I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around one very specific type of founder: the ones who are exceptional at what they do but whose backend looks like a Pinterest board that caught fire. She's the reason my inbox doesn't give me hives, my launches don't fall apart, and I can actually go on a date without thinking about my Dubsado.TOPICS & TANGENTS— What an OBM is (and why it's not the same as a VA or a tech person)— The pitch that landed Claire the job— The "big three" framework that will change how you think about delegation— How to know you're ready to hire an OBM— The Slack system that keeps my squirrel brain from losing its shit— Why the ROI of working with an OBM has nothing to do with money— The sneaker wall, the sour gummy worms, and 75 pairs of Air Jordans in display boxes— Why I still haven’t updated all my funnels (do as I say, not as I do)POINT OF THE STORYYou don't have to do everything yourself! When you stop white-knuckling every task and let the right person into your business, you get more done, make more money, and actually have a life (which is the whole point, right?).Love you, mean it. 🖤CLAIRE LINKS— Follow Claire on Instagram and Threads— Check out her website— Browse her services— Her walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Squirly Substack Post: 6 questions to ask yourself before you impulse-buy somethingNote: Sara mentioned that her episode with The Hot Girl CFO came out before this one, but it hasn’t been released at the time of this episode’s publication. That one’s coming soon!This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Ashley B. Jones, dream life architect and favorite-self coach who blends neuroscience and spirituality, shares playful rituals and practical magic. She explains Magnetic Habits Bingo, gamifying routines for ADHD and creativity, and gentle-parenting your thought gremlins. Expect tips on habit-building, whimsy-coded rewards, lucky-girl identity play, and living like your future self now.

Chloe Arielle, a brand and web designer who champions digital accessibility, explains why 1 in 6 people may be shut out by common design choices. Topics include color contrast and quick fixes, alt text versus image descriptions, why embedding copy in images breaks accessibility, pitfalls with email layouts, centered text and all-caps readability, platform limitations, and simple audit tools to get started.

Keolani Young, a human design guide for business owners and creators, explains how understanding your energetic blueprint can change how you work. She breaks down the five types and the six profile lines. Practical uses for business and a simple experiment to spot what energizes or drains you are explored in short, actionable segments.

Alice Björkstrand, Meta ads specialist and course creator, returns to demystify paid social. She breaks down the $20/day starter plan, how lead gen, visibility, and retargeting work together, and which ad creatives (reels, carousels, curiosity vs direct) are winning now. Practical timelines, budget splits, and the Appetizer Theory for lead magnets keep the conversation grounded and actionable.