Point Of The Story

Ashley B. Jones, dream life architect and favorite-self coach who blends neuroscience and spirituality, shares playful rituals and practical magic. She explains Magnetic Habits Bingo, gamifying routines for ADHD and creativity, and gentle-parenting your thought gremlins. Expect tips on habit-building, whimsy-coded rewards, lucky-girl identity play, and living like your future self now.

Chloe Arielle, a brand and web designer who champions digital accessibility, explains why 1 in 6 people may be shut out by common design choices. Topics include color contrast and quick fixes, alt text versus image descriptions, why embedding copy in images breaks accessibility, pitfalls with email layouts, centered text and all-caps readability, platform limitations, and simple audit tools to get started.

Keolani Young, a human design guide for business owners and creators, explains how understanding your energetic blueprint can change how you work. She breaks down the five types and the six profile lines. Practical uses for business and a simple experiment to spot what energizes or drains you are explored in short, actionable segments.

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?That was Part 1.This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.TOPICS & TANGENTS— The $20/day beginner strategy— Visibility ads vs. lead gen ads vs. retargeting ads— What ad creative is working RIGHT now— The "curiosity ad" vs. the "direct ad"— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps— How to structure your ad budget— The full timeline for running lead gen, visibility, and retargeting ads— The bird phase that apparently hits every woman at 32POINT OF THE STORYYour lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkitBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.TOPICS & TANGENTS— Why you don't need to test your messaging organically before running ads— How to target the right audience in Meta Ads Manager— The $20/day beginner budget breakdown and what to expect from it— Why is your cost per lead higher for a live workshop than a free download— The word "tripwire" and why we both hate it— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad— Ad formats explained for people who have never opened Ads Manager in their lives— The "enable flexible media" setting that makes your ads look deranged— The case for a low-ticket offer between your freebie and your high-ticket thing— Beverage vessels as a personality traitPOINT OF THE STORYStart some ads.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkit— Alice’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— "I'm Cool But My About Page Isn't" workshop— My newsletter planner— My newsletter strategy workshop— Example of a “thank you” page on my website— Resources to make sure your website and emails convertThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, brings world-building and theatrical flair to branding. He explains concept and themed brands, who they suit, and the three things every theme must do. They also debate performance vs authenticity, immersive festival-style brand worlds, and why building a playful, explorable brand can outperform funnels.

A candid dive into why keeping promises to yourself feels impossible with ADHD. Short takes on executive dysfunction, the brain’s inner defense attorney, and dopamine’s love of novelty. Practical talk about one-month standards, tiny black-and-white behaviors, and building proof to earn rewards. Lists of concrete standards and a simple method to pick your first sustainable rule.

Chelsea Quint, sales and messaging strategist and ex-corporate marketer known as the Business Whisperer, helps entrepreneurs craft magnetic messaging and sustainable sales. She breaks down why evergreen selling is harder but more rewarding. Short takes cover evergreen vs live launches, replacing fake scarcity with empathy-driven urgency, designing convertible freebies, and the exact email sequence structure to move people through an evergreen funnel.

You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next?I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on.So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client.TOPICS & TANGENTS— The exact 20-step process from inquiry to launch— Why I will absolutely never respond to inquiries with an automated email— The discovery call as more of a vibe check than anything— My Google Doc wireframes— Why zero clients have needed a second round of revisions in four years— Why I’m a hoe for italicsPOINT OF THE STORYWhen you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Check out my portfolio— Inquire about my copywriting services— Subscribe to my copywriters-only newsletter, Open Loop— The blog post that inspired this episode— Blog post about website designer recommendationsThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five?Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard!Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting fuck-ass pins.TOPICS & TANGENTS— More people should be using Pinterest, but a lot of people shouldn't— Why posting your Instagram reel and linking back to that same reel is pointless— The hot girl with the fuck-ass boyfriend analogy— Pinterest is a search engine, not social media (so you don’t have to create new content for it!)— Board setup 101— How to write seven pins for one blog post— Why ugly Pinterest pins often work— Sarah's Threads dramaPOINT OF THE STORYPinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time.Love you, mean it. 🖤SARAH BURK LINKS— Follow Sarah on Instagram— Check out her website— Check out our Pinterest Blogging workshop— Check out all of Sarah’s important links— Read all about the Threads drama we mentioned here— Sarah’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription