Point Of The Story Your Limiting Beliefs Are Lying to You (And Someone Less Qualified Is Cashing In) with Sage Rountree
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Apr 30, 2026 Sage Rountree, PhD — author, master yoga trainer, and ultra‑marathon coach — shares how the question “why not me?” propelled her career. She recounts a spontaneous email that led to a book deal. She explains pitching as problem‑solving, reframing imposter feelings, the DNF vs DNS rule, and how perceived limits can become your unique advantage.
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How A 20‑Minute Cold Email Landed A Book Deal
- Sage Rountree got her first book deal after her husband prompted her to ask “why not me,” and she cold‑emailed a publisher she admired.
- She spent ~20 minutes pitching VeloPress, heard back same day, asked a published author for a proposal template, and then submitted a full proposal that sold.
Reverse Engineer With Real Proposal Examples
- Reverse engineer success by asking published peers to share their proposals or templates.
- Sage cold‑requested a published author's proposal, used it as a model, and it sped her path to a successful submission.
Pitch By Solving Their Problem
- When pitching, frame your pitch as solving the recipient's problem rather than proving your credentials.
- Call out a gap in their catalog and explain how you'll fill it plus how you'll promote the book to make it easy for them to say yes.