Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle

Mar 19, 2026

Chloe Arielle, a brand and web designer who champions digital accessibility, explains why 1 in 6 people may be shut out by common design choices. Topics include color contrast and quick fixes, alt text versus image descriptions, why embedding copy in images breaks accessibility, pitfalls with email layouts, centered text and all-caps readability, platform limitations, and simple audit tools to get started.

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INSIGHT

Color Contrast Makes Or Breaks Readability

Color contrast measures readability by comparing colors on a grayscale from white to black.
Chloe explains many brand palettes (pastels/medium tones) collapse into similar grays so text becomes unreadable unless shades are darkened or lightened.

ADVICE

Write Alt Text And Image Descriptions Correctly

Add clear alt text and richer image descriptions so screen reader users get essential information.
Use concise alt text for key info (what matters) and longer image descriptions or captions for context or brand voice.

ADVICE

Never Put Important Copy Inside Images

Avoid placing copy inside images on websites or emails because screen readers and resizing tools can't access live text.
Live text adapts to browser resizing and accessibility extensions; images containing text remain fixed and may become unreadable or invisible if images don't load.

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1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to.

Let that sink in for a second!

I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This conversation made me want to go audit my entire website immediately. (Like mid-recording!) She's the kind of person who says something so casually that hits you like a truck, and suddenly you're realizing that the cute design choices you've been making for years might be shutting people out without you ever knowing it.

Very few people in this space are talking about digital accessibility the way Chloe is — loudly, clearly, and without making you feel like an idiot for not already knowing.

Which, for the record, you're not. We were never taught this stuff, but we're learning it now!

TOPICS & TANGENTS

— Color contrast 101: what it is, why your brand colors might be failing the test, and the easiest fix

— Alt text vs. image descriptions

— Why putting copy inside an image is a crime against your own website

— The Flodesk layout situation nobody told you about

— Centered text: when it's fine and when it's a problem

— All caps: same deal

— The free browser extension that will audit your whole site for accessibility issues

POINT OF THE STORY

The people who can't access your site aren't a niche. They're 1 in 6. They want to read your content, click your links, and buy your stuff, and a few small changes are all that stand between you and actually letting them in.

Love you, mean it. 🖤

CHLOE LINKS

— Follow Chloe on Instagram and Threads

— Check out her gorgeous AND accessible website

— Tune in to her podcast Brand Jam

— Grab her free Accessibility Checklist!

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.