Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle
Point Of The Story
Email layouts and image-only pitfalls
They discuss Flodesk/layout tools that save emails as images and the deliverability and accessibility issues that follow.
1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to.
Let that sink in for a second!
I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This conversation made me want to go audit my entire website immediately. (Like mid-recording!) She's the kind of person who says something so casually that hits you like a truck, and suddenly you're realizing that the cute design choices you've been making for years might be shutting people out without you ever knowing it.
Very few people in this space are talking about digital accessibility the way Chloe is — loudly, clearly, and without making you feel like an idiot for not already knowing.
Which, for the record, you're not. We were never taught this stuff, but we're learning it now!
TOPICS & TANGENTS
— Color contrast 101: what it is, why your brand colors might be failing the test, and the easiest fix
— Alt text vs. image descriptions
— Why putting copy inside an image is a crime against your own website
— The Flodesk layout situation nobody told you about
— Centered text: when it's fine and when it's a problem
— All caps: same deal
— The free browser extension that will audit your whole site for accessibility issues
POINT OF THE STORY
The people who can't access your site aren't a niche. They're 1 in 6. They want to read your content, click your links, and buy your stuff, and a few small changes are all that stand between you and actually letting them in.
Love you, mean it. 🖤
CHLOE LINKS
— Follow Chloe on Instagram and Threads
— Check out her gorgeous AND accessible website
— Tune in to her podcast Brand Jam
— Grab her free Accessibility Checklist!
— Her walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— “Which website builder ranks best in accessibility?” by Squarestylist
OTHER LINKS
— “Which website builder ranks best in accessibility?” by Squarestylist
— Pika
— Web AIM color contrast checker
This episode was edited by Adrienne Cruz.
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